what we do

Our 3 focuses

We design your product, your brand, and your launch.

cnpt is a design studio for new and growing businesses. We elevate your brand from an early idea into something polished and market-ready, with one team handling the product, aesthetics, and first customer experience.

Design

We create your brand identity, your app/website, and the places where customers meet you. You get finished work according to your instructions, as well as organized guidelines so your team can keep everything going on its own.

Logos/Icons/VectorsApps/WebsitesStyle GuidesEnvironments

Concept Development

Before you spend your budget, we turn your idea into something people can see and try. We define what you offer and who it's for before testing a sample with real people. Ideas that don't work get scrapped early, when it costs the least.

Research & DevelopmentPrototypingUser TestingValidation

Product Launch

Customers form an opinion based on their first impressions of you, whether it be your website, store, sign-up, or a first conversation with your team. We design that whole path to ensure everything runs smoothly and in a way where your team can still deliver it.

Public PerceptionMarketing StrategiesOnboardingCustomer Support

packages

The 3 service packages we offer

Three packages. Start with what your customers see first.

Each package is complete on its own and priced separately. Most clients will start with one and add on the next once the first is up and running.

Logo & Brand Identity

Your logo, fonts, and colours. We make sure they look consistent whether they're displayed on a screen, paper, business card, or billboard.

  • Logo
  • Fonts and colour
  • Usage guidelines
  • Ready-to-use files
Typically2-3 weeks

Web Design

The website new visitors first land on. We plan what it says and how it looks to make sure it keeps working even as more people visit. Websites are always handed over ready to use.

  • Page layout and content
  • Visual design and aesthetics
  • Mobile and PC compatibility
  • Handover
Typically3-4 weeks

Product Development

We make sure you're ready for launch. We research your customers and market to shape how people will see your brand before setting up your tools for success.

  • User and market research
  • Strategy and direction
  • How people see your brand
  • Launch planning
Typically~4 weeks

*These packages cover most of what clients ask for. For bigger projects, we put together a full product journey using the four steps below.

process

For our biggest projects

You can stop after any stage and still own something useful.

  1. Understand

    We talk to your team, customers, review what you already have, and adjust project goals if needed. Directions can change on a whim and impact the rest of the process, so we make sure to nail it down here.

    2–3 weeks
  2. Conceptualize

    We create several ideas for solutions, narrow them down to two or three finalists, and then build them for testing. We lay out our findings, recommendations, and tell you plainly what it will cost.

    1-2 weeks
  3. Build

    We turn the chosen idea into a complete design based on feedback from prior stages. We make sure every screen, space, component, and detail fits into a system with clear rules so everything stays consistent.

    2-4 weeks
  4. Deploy

    We plan your launch, run it with your team, and remain on standby for the first few weeks to fix any bugs or issues that may have only been revealed through public, real-world usage.

    3-4 weeks
client works

One engagement running

We are rebranding Vayence.

Vayence is taking ProActive to market, a self-inflating vest that responds to the sensory needs of people with autism. We are rebuilding the brand it launches under.

network

The people here and the people we're looking for

The people behind cnpt.

Trained on industrial design but with expertise in UX and digital product design. cnpt is putting together a pool of designers, engineers, thinkers, and builders in the Greater Toronto Area.

  1. Michael (Joongmin) Park

    Co-Founder · UX Product Designer

  2. Brandon Siow

    Founder · Product Designer · Brand/Graphic Designer

  3. Kenny Huang

    Co-Founder · Product Management & Research

The talent pool opens soon. Until then feel free to leave your details and we will get back to you as soon as possible.

contact

Tell us what you're interested in.

We are currently in the development phase, but we would love to know what you would be interested in building with us. We reply within three business days.

Or just ask. We reply within three business days.

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